![]() had been relatively flat for 13 weeks, only to rise quickly after “The Queen’s Gambit” debuted. Retail Tracking Service data from NPD, week-over-week chess set sales in the U.S. “The sales of chess books and chess sets, which had previously been flat or declining for years, turned sharply upward as the popular new series gained viewers.”īased on U.S. “The idea that a streaming television series can have an impact on product sales is not a new one, but we are finally able to view it through the data,” said Juli Lennett, toys industry advisor for NPD. rose to 40.8 million hours, according to The NPD Group. Over the first nine days, total viewing time for the miniseries in the U.S. “The Queen’s Gambit” premiered on Netflix on Octoand quickly became very popular. PORT WASHINGTON, N.Y., November 25, 2020- As viewing time rose for “The Queen’s Gambit” miniseries during the three weeks following the series debut on Netflix, unit sales of chess sets jumped 87% in the U.S., and chess book sales rose 603%.
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